Screenings: Cruise411.com

Overview:Cruise411.com, chaired and founded by Lee Rosenbluth of Rosenbluth Vacations, enables consumers to comparison shop and book cruises on line or by telephone.

Features:

  • Cruise Finder: A search engine of inventory from 31 cruise lines, said to be uninfluenced by advertising. 'Compare Cruises' presents the offerings of up to four cruises side by side.
  • BookIt Now!: A reservations system, developed with Sabre and Breakaway Solutions, that books cruises from Carnival Cruise Lines, Celebrity Cruises, Holland America Line, Norwegian Cruise Line, Princess Cruises, Royal Caribbean International and Windstar Cruises.
  • Ship Info: Decks, facilities and cabin photos.
  • My Cruises: Reservations can be held with no money down. Modifications can be made prior to payment.
  • Stated mission: The site "was created to provide cruisers (repeat and first-timers) with the most comprehensive content and the most enjoyable booking service worldwide."

    How it measures up: I admit I started this review with preconceived notions. Cruise411.com was cited by Forbes as its Best of the Web among cruise sites. So, I thought the site would be another example of consumer empowerment and travel-agent bypass.

    But, after trying unsuccessfully one day to use BookIt Now! to book five cruises on line, I followed the on-screen instructions for a May 5 Celebrity sailing to the Caribbean and called the Cruise411.com 800-number. A reservations agent answered within one minute. An inside cabin was available on the Century for $797.95 per person.

    In one of my on-line booking attempts for a Royal Caribbean sailing, I gave up after 25 minutes of viewing a screen that thanked me for my patience while dolphins splashed about. In another, I was prompted to call an agent because availability could not be determined. A Cruise411.com spokeswoman said occasional breaks between Sabre and the lines require phone bookings.

    To be fair, I tried BookIt Now! the next day and reserved an Alaska cruise -- complete with a dining seating and table size -- in about 15 minutes.

    Regardless of booking glitches, Cruise411.com has really cool features.

    The site's ability to aggregate 31 lines, even if all but seven require telephone bookings, and the capacity to book air and pre- and post-cruise hotel reservations, are competitive pluses.

    Comparing up to four cruises side by side, a feature that the CRSs have implemented with various twists in their Web-based cruise booking systems, is a powerful tool.

    The cruise reviews under Ship Info, from former AOL cruise critic Anne Campbell, have an independent slant. About Radisson Seven Seas Cruises, she writes the ships "score high marks with affluent cruisers..." but, "Song of Flower is an older [vessel] lacking a large number of balconies typically found aboard luxury ships today."

    Cabin photos are available from the seven lines bookable on line, but images from many of the others are bare bones.

    In short, Cruise411.com has a lot going for it and much potential. But, as agents know, booking a cruise is far different from booking air and, today, the telephone is still very much a part of the process.

    Address:
    18 Campus Blvd., Suite 220
    Newtown Square, Pa. 19073

    Contact:
    (800) 553-7090

    -- Dennis Schaal

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