Last year saw a boom in travel as destinations reopened worldwide. But as that excitement has cooled and prices have risen, travelers of all types — leisure, corporate, meetings and more — are making their purchases with greater discernment. In this episode of Travel Talk, thought leaders from across Northstar Travel Group share what factors are shaping travelers’ choices and how the travel industry is responding.
Travel Weekly Managing Editor Rebecca Tobin discusses how the high price of airfare and accommodations are making a trip’s value proposition increasingly critical, and how travel advisors’ role has shifted from navigating changing restrictions to defining the benefits of a given trip. She discusses these trends and others with Northstar thought leaders including:
- Mary Pat Sullivan, Executive Vice President of Marketing for Northstar Travel Group, and the panel’s moderator
- Eric Bowman, Executive Editor, TravelPulse
- Kenneth Shapiro, Vice President, Publisher/Editor in Chief, TravelAge West
- Jason Gewirtz, Vice President, Sports Division, Northstar Meetings Group; Executive Editor and Publisher, SportsTravel
- Elizabeth West, Editorial Director, BTN Group
- Loren Edelstein, Vice President, Content Director, Northstar Meetings Group
- Mitra Sorrells, Editor in Chief, PhocusWire
Watch the video above to learn more about how travel decisions are shifting now.
And watch more of Northstar's insights at the Travel Talk microsite.