Sending a Message: Travel Weekly

Sending a Message

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This is the first of a series of daily columns from the ASTA World Travel Congress in Strasbourg.

Before the ASTA convention here in Strasbourg began its formal proceedings, the Society's top elected officials started sending a message that it would not be business as usual.

All but one member of the ASTA executive committee stayed away from a breakfast co-sponsored by Marriott in protest of the hotel company's recent decision to lower commissions for any agency that doesn't sign up for its preferred-agent program.

ASTA's executive vice president Bill Maloney told Travel Weekly that the Society opposes the idea that Marriott is requiring agencies to have employes who pass the chain's educational program in order to keep their commissions at ten percent. Any agency that fails to have qualifying employes will have Marriott commissions reduced to eight percent.

Maloney said that Marriott is setting a precedent that could cause agencies to have to pass courses for a wide range of suppliers in order to maintain current commission levels.

Marriott officials here expressed disappointment at the ASTA officers' decision to stay away from their breakfast. Bruce Wolff, heading the Marriott delegation in Strasbourg, said the company would seek out ASTA officers in the hope of reaching an understanding but he said the commission policy would stand.

A few ASTA officials did attend the breakfast including past president Mike Spinelli who disagreed with the decision of the other members of the executive committee .

Spinelli said it was inconsistent that the ASTA officers rebuffed the Marriott invitation but planned to attend functions sponsored by TWA and Continental, two of the airlines that recently brought commissions down to five percent.

But Maloney said there was a difference between the actions of "instigators" of commissions cuts such as United and Marriott and "reluctant followers" such as TWA and Continental.

ASTA reccently expelled United from the Society in protest of the carrier's decision to lower commissions to five percent, a move that precipitated similar actions by most U.S. airlines.

The decision by the ASTA officers to stay away from the Marriott breakfast also affected Hertz, a co-sponsor of the event.

Maloney, who worked for Hertz for many years and had hosted the same breakfast several times during his tenure, said he regretted that the officers' rebuff of Marriott caused them to stay away from an event co-sponsored by the car rental company.

The incident appeared to be a signal that ASTA was in a defiant mood at this convention. A town meeting to consider other measures to "fight back" against commission-cutting suppliers is scheduled for the opening general session.

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