Crystal Cruises, newly acquired by Genting Hong Kong, said it will open a branch office in Miami on June 1.

The headquarters for the cruise line will remain in Los Angeles. The Miami office will bolster Crystal’s presence on the East Coast, said CEO Edie Rodriguez. It will also help Crystal source experienced cruise talent, create partnerships and foster existing business relationships in the region, she said.

Crystal said the Miami branch office, located at 1501 Biscayne Blvd. in the Omni Building, will be home to newly created management positions at Crystal while serving as a secondary location for Los Angeles-based executives to conduct business as needed. 

It will also feature a reservations call center, which will begin to accept bookings in summer 2015, and provide support on both coasts for Crystal to serve the domestic and international markets.   

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