ASTA president and CEO Zane Kerby traveled to Puerto Rico on Thursday to help kick off the Puerto Rico Tourism Company's "Rebuild Days" initiative.

The series of Rebuild Days will occur in November and December at multiple attractions in the island country, which took a direct hit from Hurricane Maria in September.

The first will be a cleanup at Camuy Cave Park from Nov. 16-18. On Nov. 27-29, volunteers will clean up Crash Boat Beach.

"Tourism continues to be vital to Puerto Rico's road to recovery, and we look forward to welcoming visitors soon, especially those who want to give back this holiday season," said Jose Izquierdo, executive director of the Puerto Rico Tourism Company. "Continuing to visit us, staying at our hotels, eating at our restaurants, buying from local businesses and giving back through rebuilding efforts is the best way to support us right now."

Kerby is attending the Rebuild Day held at Camuy Cave Park on Thursday.

"Our travel adviser members have been receiving many inquiries from travelers loyal to Puerto Rico who want to visit and join in on its rebuilding efforts," he said in a statement. "Puerto Rico is a one-of-a-kind destination with many loyal visitors who want to be part of its comeback."

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