Haiti tourism partners with Cablevision for first TV ad campaign

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A beach in Jacmel, Haiti.
A beach in Jacmel, Haiti.

The Haiti Ministry of Tourism has launched the country's first television advertising campaign, aimed at attracting U.S. travelers.

Developed in partnership with Cablevision, the campaign features 30-second spots and a 24/7 destination channel, "Haiti: Experience It!," on Cablevision's channel 650. 

TV spots are targeted at the Haitian diaspora as well as mainstream leisure travelers. Ads will air in New York City's tri-state area (New York, New Jersey and Connecticut).

"Haiti is taking a big step toward recapturing its place as one of the leading destinations in the Caribbean," said Stephanie Balmir-Villedrouin, Haiti's minister of tourism and creative industries. 

"Haiti: Experience It!" enables viewers to search from a library of videos with information on attractions, hotels, tour guides, events and beaches.

The ad campaign will run through June, but Villedrouin said that "this is just the beginning."

Just as behind every mountain there are more mountains in Haiti, so too will our marketing efforts continue to grow and surpass the achievements to date," she said.

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