The Nassau Paradise Island Promotion Board created an open-for-business video meant to reassure travelers that the resorts on Nassau and Paradise Island were unaffected by Hurricane Dorian.
Nassau is 127 miles south of Grand Bahama and nearly 90 miles south of the Abaco Islands, where the storm did the most damage.
The video, currently airing across digital and social media outlets as well as in communications to consumers, travel professionals and meeting planner databases, will transition to more traditional destination messages over the next few weeks, although there is not a specific set timeframe.
"Nassau is the capital of the Bahamas and the most popular tourist destination within the country so, as a result, when consumers hear Bahamas they may automatically associate the two," said Fred Lounsberry, CEO of the Nassau Paradise Island Tourism Board.
"While our thoughts and prayers are very much with our neighbors in Grand Bahama and the Abacos, we were not in the path of Dorian and a and are ready to welcome guests," he said.
"One of the best ways to support the Bahamas is by visiting."