CLIA partners with Singapore Tourism Board

Photo Credit: NAPA/Shutterstock

CLIA and the Singapore Tourism Board have inked a three-year partnership aimed at boosting cruising to Singapore and other destinations in Southeast Asia. 

The organizations will collaborate to do travel agent training and augment destination marketing efforts. In the first year of the partnership, Singapore Tourism and CLIA plan to conduct travel agent training in Indonesia, Malaysia and India.

"With the majority of cruise bookings made through travel agents, these training sessions aim to enhance travel agents' cruise sales skills overall and knowledge of Southeast Asia cruises, in particular," the organizations said in a statement.

The three-year partnership marks CLIA's first collaboration with a national tourism organization in Asia.

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