Carnival Cruise Line will motor to California for a series of Agentpalooza travel partner appreciation events in June.

Agentpalooza simulates a musical bus tour with agents as "rock stars." Carnival's sales team shows up to rally agents, who can be made up and don rock star costumes for photos to be posted on social media.

Last spring, Carnival senior vice president of sales and trade marketing Adolfo Perez had "Travel Agents Rock" tattooed on his arm at the Agentpalooza stop in New Orleans.

Carnival said each tour stop includes five different areas featuring specific entertainment and sales and marketing activities. A main stage will feature new marketing and product experiences.

New this year is a T-shirt design contest that launches April 12. Agents may submit a rock 'n' roll-inspired design to the line through April 25, 2018.

A Carnival judging panel comprised of Perez, Carnival president Christine Duffy and Carnival vice president of North American sales Mike Julius will select a final design to be featured on the official 2018 Agentpalooza T-shirt. The winner will receive a seven-day Carnival Caribbean cruise. Five runners-up will get $100 gift cards. The T-shirts will be sold at each event, with profits going to St. Jude Children's Research Hospital.

Carnival said it picked Southern California for the 2018 tour to build support for the new Carnival Panorama, which will be based in Long Beach starting in late 2019.

The June 11-14 tour includes stops on June 11 at the Rose Bowl in Pasadena, June 12 at Mile Square Park in Orange County, June 13 at Chula Vista Bayside Park in San Diego and June 14 at Carnival's newly expanded terminal in Long Beach.

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