Carnival Corp. executives Ashford and Meadows departing

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Orlando Ashford, left, led a brand revitalization at Holland America Line. Richard Meadows is wrapping up a 35-year career at Carnival Corp.
Orlando Ashford, left, led a brand revitalization at Holland America Line. Richard Meadows is wrapping up a 35-year career at Carnival Corp.

Holland America Line president Orlando Ashford and Seabourn president Richard Meadows will both step down at the end of May.

The two Carnival Corp. cruise brands have not said who will replace them. 

Ashford will leave Holland America at the end of May after five years at the helm of Carnival Corp.’s premium cruise line. 

While at Holland America, Ashford spearheaded a brand revitalization through an emphasis on onboard entertainment, live music and culinary experiences.

Holland America Group CEO Stein Kruse said that Ashford brought “a renewed energy” to the line. “His dynamism will be greatly missed.” 

Meadows’ retirement caps a 35-year career with Carnival Corp. Meadows has been president of Seabourn, Carnival’s luxury line, since 2011. He previously held roles at Holland America Line and Cunard Line.

“Rick’s contributions to the cruise industry and his leadership in elevating Seabourn to the ultimate ultra-luxury cruise experience -- bar none -- are legendary,” said Kruse. “He will forever be part of our Carnival Corporation story, and he has made us all better through his professionalism, authenticity and leadership.”

Between 2014 and 2016, Meadows was president of Cunard North America. Prior to that, he served in a dual role as president of Seabourn and executive vice president of marketing, sales and guest programs for Holland America Line, where he had global revenue responsibility.

He was also vice president of corporate marketing at Carnival Corp., vice president of sales and marketing of Windstar Cruises (a former subsidiary of Holland America Line) and director of sales for Carnival Cruise Line, his first position with Carnival Corp., in 1985.

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