Carnival Cruise Line is adding field sales representatives and creating engagement opportunities as it launches a travel advisor-focused campaign called Funnel Faves.
The monthlong launch will also include four promotions, each a week long, in which advisors can win rewards and earn incentives.
Carnival is simultaneously adding new business development managers in the field, new directors of strategic partnership and more charter meetings, said Janet Wygert, the new senior vice president of sales and trade marketing.
"We're thrilled to give you more business experts to help you grow your business," she said in a YouTube video for travel advisors.
She called the campaign "a sign of more great things to come" and said the goal is to both support and celebrate travel advisors.
The promotions include opportunities to win a cruise by sharing an anecdote about Carnival on Facebook and to earn double reward points on bookings via the new travel advisor reward program Loyalty Rocks!