Cunard overhauling spa with new brand, new concept

Mareel's redesigned hydro pool on the Queen Elizabeth.
Mareel's redesigned hydro pool on the Queen Elizabeth.

Spas on Cunard Line ships will be rebranded as Mareel Wellness & Beauty, a new spa concept developed in partnership with Canyon Ranch.

Cunard North America senior vice president Josh Leibowitz called Mareel "Cunard's first-ever, uniquely conceived spa concept."

Mareel will launch exclusively on the refurbished Queen Elizabeth this month, closely followed by the Queen Victoria. The Queen Mary 2 will get the Mareel spa in November 2020.

Cunard said the name Mareel, meaning phosphorescence of the ocean, "is taken from the ancient Norse language and speaks to the illuminating light and healing energy of the sea."

The entire spa will be redesigned. Cunard said the new spa decor will feature hues of blue, green and pale coral. 

New offerings on the Queen Elizabeth include a couples suite for seaweed bathing rituals, a meditation room with acoustic resonance loungers, a redesigned fitness center and studio space, and sound therapy facilities in every treatment room.

The 'Ocean Discovery' will launch as the signature treatment featuring organic marine-based products.

Mareel will also feature enhanced wellness experiences across the ship's daily activity program, including stretch and daily meditation videos shown on stateroom TVs, wellness seminars, and outdoor dance and yoga classes.

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