At CruiseOne/Cruises Inc., decorative branding

|
A new CruiseOne/Cruises Inc/DreamVacations franchisee is recognized for training achievement in a room decorated with murals of Royal Caribbean International ships.
A new CruiseOne/Cruises Inc/DreamVacations franchisee is recognized for training achievement in a room decorated with murals of Royal Caribbean International ships.
Tom Stieghorst
Tom Stieghorst

I had a chance to tour the newly renovated CruiseOne/Cruises Inc. headquarters in Fort Lauderdale recently, and watch the graduation ceremony for a new crop of 30 or so franchisees there.

The graduation was held in the training room, where a small stage faces tiers of seats with computer screens to work on.

What was striking about the room, however, were the giant photo murals of Royal Caribbean International's Oasis class ships. A huge aerial view of the AquaTheater at the rear of the ships might make for some day dreaming during class, but also introduces newly-minted, agents to one of Royal's greatest assets.

It is no co-incidence that Royal's imagery adorns the training room. Royal senior vice president of sales, trade support and service Vicki Freed comes to visit each and every incoming CruiseOne/Cruises Inc./Dream Vacations class, said Dream Vacations senior vice president Debbie Fiorino.

But Royal's photo mural is not the only one at the new digs.

Most of the major brands have contributed something to the decor. Carnival Cruise Line's red and blue funnels line the walls of a "Fun Room" where celebrations, holiday lunches and other festivities take place.

In keeping with its foodie emphasis, Celebrity Cruises photo murals are in a break room that houses the microwaves, refrigerators, sinks and vending machines.

A long corridor of the office is lined with photos of Norwegian Cruise Line's Harvest Caye private island and its latest ship, the Norwegian Bliss, with its Wyland hull art of a behemoth humpback whale.
Princess Cruises' Come Back New messaging is featured in another room.

All of this is a demonstration of the mutual relationship between the cruise suppliers and their best channel of distribution, travel agents. CruiseOne/Cruises Inc. got some cool decoration that really helped with the refresh of its office, which like an aging cruise ship, needed a refurbishment. And the cruise lines got some indoor billboards placed in front of a high-profile group that can enjoy a daily reminder of just what a great product it is that they're in the business of selling.

It's a win for both, and a nice way to give a remodeling project a fun outcome.

Comments
JDS Travel News JDS Viewpoints JDS Africa/MI