Cunard has named Liz Fettes senior vice president, commercial for North America. Fettes will join Cunard on March 24 from Scenic Group USA, where she is currently vice president of sales.

Liz Fettes
Cunard said Fettes' "expertise will be instrumental in shaping and executing new strategies for Cunard in North America, having played a pivotal role in shaping commercial initiatives that deliver sustained success in premium and ultra-luxury travel."
Cunard president Katie McAlister said: "We are thrilled to welcome Liz to our leadership team at such a pivotal moment for our company in North America. Her experience will be invaluable as we continue to build on the positive momentum following such a successful year in 2024."
In 2024, Cunard welcomed a new ship, the Queen Anne. This year, the luxury line will homeport the Queen Elizabeth in North America, with Alaska cruises from Seattle this summer and Caribbean voyages from Miami in the fall and winter.