Virgin Voyages reports its best Wave season ever

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The bow of Virgin Voyages' Valiant Lady, with its mermaid design.
The bow of Virgin Voyages' Valiant Lady, with its mermaid design. Photo Credit: Virgin Voyages

Virgin Voyages said this year's Wave season was the strongest in its history, with revenue at the line growing by 45% year over year.

Bookings during Wave season were up 34%, it said. Bookings for longer itineraries of eight to 14 nights jumped by more than 50%.

Virgin attributed the jump to high repeat rates, strong trade partnerships and growing demand for kid-free, premium cruise vacations.

The line also said web traffic has climbed by 25% and ChatGPT brand searches increased by 200% during Q1.

Virgin's announcement came about a week after Carnival Corp. reported a strong first quarter.

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