Crystal Cruises has overhauled its website to give it a new
look and more functions, including a page where the user can locate Crystal
travel sellers in their area.
The page features an interactive map that assists travelers
in locating a travel adviser based on their geographic location.
Additionally, day-by-day itineraries may be viewed in
different ways (by map or list) depending on preference, including voyage
details with fares. Interactive maps give users the ability to view complete
itinerary details and zoom to explore individual ports.
Crystal said it worked with MRM//McCann on an overarching
design and functionality that focuses on ease of use, intuitive features,
illustrative aesthetic and more navigation choices for travelers.
It also collaborated with American Eagle to develop a
mobile-first e-commerce platform.