Crystal Cruises has overhauled its website to give it a new look and more functions, including a page where the user can locate Crystal travel sellers in their area. 

The page features an interactive map that assists travelers in locating a travel adviser based on their geographic location.

Additionally, day-by-day itineraries may be viewed in different ways (by map or list) depending on preference, including voyage details with fares. Interactive maps give users the ability to view complete itinerary details and zoom to explore individual ports.

Crystal said it worked with MRM//McCann on an overarching design and functionality that focuses on ease of use, intuitive features, illustrative aesthetic and more navigation choices for travelers. 

It also collaborated with American Eagle to develop a mobile-first e-commerce platform.


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