In his latest video message to travel advisors, Royal Caribbean chairman Richard Fain said that when the coronavirus crisis ends, travel advisors will be more valuable than ever. 

“In the new world that will follow the current crisis, your value as travel advisors becomes even more critical,” he said. “People need facts and your ability to provide that expertise and to educate the public on the value of a cruise -- it’s going to be invaluable.”

Fain encouraged advisors to use this time to prepare for “the better times ahead” by reaching out clients to maintain relationships. Fain wants travel advisors to be ready to respond when the crisis ends. 

“I know it’s been a tough and unrewarding effort recently, but it will pay off in spades just as seeds planted in the spring blossom in the new harvest,” he said. 

Fain also asserted that when the coronavirus crisis ends, there will be huge demand for vacations. 

“Weeks of social distancing are creating the need for togetherness,” he said. “Making memories and great vacations will be in huge demand when the current situation passes.”

And when that time comes, Fain said, advisors’ clients will remember them. 

“People are going to be ready for a vacation, and they’re going to remember how you stood by them, and they’re going to stand by you,” he said. 

Fain reiterated his faith in the cruise industry’s resilience. 

“While the short term is continuing to look tough, I still believe without a doubt in the longer term,” he said. “Celebrity Apex is coming, Odyssey of the Seas is coming, and it will always be a Perfect Day at Coco Cay.”

Fain said RCCL has teams planning “our return to market as we speak,” and making sure its ships have best-in-class health and sanitation procedures, making use “of the hard lessons we’ve learned over these last few months. 

“As we complete the process of returning to service, we think about your role as travel advisors,” he added. “As you know, we at Royal Caribbean have always believed in the tremendous value you provide to us and to your customers. We admire it and we appreciate it.” 

Fain first reached out to the travel advisor community about the Covid-19 crisis in early March. 

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