In a video message to travel advisors, cruise executive Richard Fain sought to reassure them that the coronavirus crisis would eventually end.

“The bad news is we’re in a tough patch. The good news is that we’re in it together,” said the CEO of Royal Caribbean Cruises Ltd. “And together we’ll get to the better part sooner than you think.” 

Fain said that the impact on Royal Caribbean “ain’t pretty.”

“In fact, to use a technical term I learned in business school, it sucks,” Fain said. “Like you, we’re hurting. We’ve had to cancel cruises, we’ve lost revenue, and our people are putting in long days looking out for the health and safety of our guests and crew.”

Fain reminded travel advisors that like every other crisis the industry has weathered -- such as the aftermath of 9/11, H1N1 and Ebola -- “this too shall pass.” 

“We are here for you and will be here for you until this is in our rearview mirror,” he said. “None of us is going to go through this alone.”

Fain said that Royal Caribbean and the cruise industry at large was “strong and growing”  and that when the crisis is over, “we are going to be in a position to take advantage and move forward in a fast pace, and you will be, too.”

“Over many years, we’ve witnessed how well all of our travel partners rise to overcome challenges,” he said. “We’ve seen your resolve and your determination time and time again, and we’re proud to be working alongside you. Our guests come to you for your expertise, your knowledge and your guidance -- we sleep better knowing they are in your good hands.”

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