Royal Caribbean International is ending its onboard
entertainment partnership with DreamWorks Studios in April.
The DreamWorks characters, such as Shrek and the animals
from the Madagascar series, are now on nine of Royal Caribbean's 25 ships.
In a message to travel partners and guests, Royal Caribbean
cited the addition of new family features as a factor in the decision,
including glow-in-the-dark laser tag and the Sky Pad virtual reality
"And we're taking our family flagships to a whole new
level when Oasis of the Seas gets amplified later this year," Royal
The phase-out will come a month before Royal Caribbean cuts
the ribbon on its water park at CocoCay, which it is calling the "ultimate
family vacation destination."
Royal Caribbean will replace ice shows and parades that feature
the DreamWorks characters with in-house programming.
The DreamWorks partnership was launched in 2010. The Symphony
of the Seas (delivered last April) was the first ship to debut since then
without the DreamWorks Experience onboard.
The ships that currently feature DreamWorks are the Allure,
Oasis and Harmony of the Seas, plus the Freedom, Liberty, Anthem, Ovation,
Quantum and Voyager of the Seas.
Norwegian Cruise Line ended a partnership with Nickelodeon
in 2015 that put characters like SpongeBob SquarePants on its ships.
Lines that still have partnerships featuring animated
characters include Carnival Cruise Line, which has a partnership with Dr.
Seuss, and Disney Cruise Line.