S.F. agency, NCL named in Pride of Aloha lawsuits

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A No Comment From NCL

NCL declined, as a matter of policy, to comment on the pending litigation. However, the company has previously acknowledged service and training problems on the Pride of Aloha last year and said it has taken various steps to correct them.

The ship debuted in mid-2004 as the only large U.S.-flagged and U.S.-crewed cruise ship, and by mid-August, NCL acknowledged it was operating with inexperienced crew members and crew shortages in the dining room.

In an October interview with TravelWeekly.com, Colin Veitch, NCLs CEO, said the low point was during the first two weeks of August.

Seeking to make amends, NCL in August offered passengers who embarked between June 7 and Aug. 15 a 50% refund on their daily service charge and cruise credits worth 20% of the cruise-only portion of the Pride of Aloha ticket, good for NCL cruises booked and sailed through 2005.

Also, any previous Aloha passenger wishing to take an NCL Hawaii cruise in 2005 could book at 2003 prices.

For a period of time last year, customers with future bookings were permitted to cancel their Aloha cruises without penalty. -- N.G.

SAN FRANCISCO -- Passengers on a charter cruise of NCLs Pride of Aloha in Hawaii last summer brought a class-action lawsuit here against the travel agency that organized the trip, seeking damages because of an experience they maintain was way below expectations.

The agency, Blue World Travel, in San Francisco, in turn, filed a cross-complaint against NCL, also seeking damages and complaining about a week of hell that, besides tormenting its clients, undermined a reputation that the agency spent years building among its primary client base, the African-American market.

According to documents filed in the San Francisco County Superior Court, the agency contracted for two charters aboard the Pride of America in 2003; after that ships delivery was delayed by storm damage at a German shipyard, the charter was moved to the Pride of Aloha.

The cruise dates were Aug. 1 and Aug. 8; the plaintiffs in this case traveled on the second sailing.

The plaintiffs alleged that the ship was experiencing severe staffing problems and that the crew could not provide adequate food-and-beverage service, cleaning services or safety drills. The ship smelled badly, and the food was inedible, plaintiffs said.

They said Blue World Travel knew of these problems during the Aug. 1 sailing and should have warned them to cancel out of the Aug. 8 sailing.

The suit alleges the agency violated consumer-protection laws, committed fraud and breached its contract with passengers. They asked the court for restitution and damages.

In its cross-complaint, the agency accused NCL of violating business practices law, committing fraud and breaching its contracts. Blue World said NCL should indemnify the agency against such client claims.

Blue Worlds complaint includes a nine-page list of customer complaints, including the following alleged incidents:

  • Passengers filled in for crew to take ID photos at embarkation check-in in order to get the lines moving.
  • One crew member handed scissors to a passenger, suggesting he cut up a bath towel to make hand towels because there were none.
  • The hotel manager accused passengers of eating too much, as a way of explaining the shortage of food.
  • A food-service staffer played rap music with unclean language over the intercom.
  • Passengers also complained about staffers ignorance of finger bowls, inability to pronounce names of wines and failure to properly clean the galley, bathrooms and public areas.

    Safety infractions also were alleged. According to the court papers, passengers reported that there were not enough life jackets in cabins, that crew did not know how to put them on and that no lifeboat drill was announced.

    During the first sailing, agency President Patricia Yarbrough said she joined the cruise in an effort to address problems and got assurances from NCL that the second sailing would have normal full service.

    In her suit, she said that those assurances were knowingly fraudulent, considering the second sailing was no better.

    Instead, Yarbrough found herself and her staff fielding customer complaints and performing shipboard cleaning duties, the court papers said.

    After the sailing, the papers said, NCL represented that it was working exclusively and confidentially with Blue World to negotiate a compensatory partial refund of cruise fares.

    However, the papers added, the line without notice to the agency offered each passenger a refund described as 20% of the agencys net on the charters. The agency charged that this action usurped Blue Worlds opportunity to preserve some goodwill with its clients. Also, it charged, NCL wrongfully and intentionally divulged confidential information concerning the agencys profit margins -- and the information was wrong.

    Blue World said it was unlawful, unfair and fraudulent of NCL not to disclose the situation aboard its ships at the time.

    To contact the reporter who wrote this article, send e-mail to Nadine Godwin at [email protected].

    Get More!

    For more details on this article, see "Blue World Travels insurer back on case."

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