TripAdvisor has added cruises to its offerings, enabling users to read and write reviews on cruise ships as well as book a cruise.

Cruise Critic, owned by TripAdvisor, will continue to operate independently.

TripAdvisor Cruises will feature user-generated content in the form of reviews and photos as well as "ship-tinerary" pages -- profiles of ships detailing amenities and itineraries. Users will be able to compare cruise prices and sort results by cabin type, price and itineraries. TripAdvisor said its inventory includes more than 70,000 cruises.

"The addition of cruise will help solve the complexity of planning and booking a voyage, supported by the confidence of rich user-generated content with reviews and photos from millions of TripAdvisor members," said Bryan Saltzburg, president of TripAdvisor flights, cruise and car.

Bookings will be fulfilled through TripAdvisor partners, a mix of OTAs and cruise lines.

According to TripAdvisor, its audience is interested in cruising: in 2018, 32% of users cruised before, and 44% are cruise shoppers.

TripAdvisor has 490 million average unique monthly users.

Citing data from CLIA, TripAdvisor said the cruise industry is growing steadily, with 30 million passengers expected to cruise in 2019.

"The cruise industry is growing at an incredible pace, with more travelers than ever planning their vacations at sea," Princess Cruises chief marketing officer Gordon Ho said in a statement. "Having cruise represented on TripAdvisor acknowledges the growth of the sector as a vacation option and will help to introduce cruising to a massive new audience as part of the world's largest travel site."

TripAdvisor Cruises is available in the U.S. and U.K.

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