Upscale cruise lines seeing plenty of encouraging signs

|
The Azamara Quest, seen here in Kotor, Montenegro, will sail the line's Dubai World Cup and Scotland Intensive itineraries in 2022.
The Azamara Quest, seen here in Kotor, Montenegro, will sail the line's Dubai World Cup and Scotland Intensive itineraries in 2022.

Several cruise lines in the past week have noted strong demand for cruises through 2023, citing shattered booking records and interest in far-flung destinations.

Azamara reported today that it had experienced three times more bookings in the week after announcing its 2022-2023 cruises than it did after last year's release of its 2021-2022 itineraries.

"Despite current global challenges, we are pleased to see that travel partners and cruisers have a strong interest in our new voyages," said Azamara COO Carol Cabezas in a statement.

Azamara said that its British Open itineraries are the most popular for 2022, followed by Suez Canal Europe to Asia, Dubai World Cup, Scotland Intensive and Suez Canal Asia to Europe.

Fellow upper-premium line Oceania Cruises reported that its Labor Day upgrade sale was its most successful holiday promotion in the company's history. It noted that almost half of the new reservations came from new-to-brand guests and that less than 5% of reservations utilized future cruise credits from canceled sailings.

The line attributed the booking volume to its improved sales tools and online reservations capabilities for travel partners and the additional investment in digital outreach to consumers and travel advisors. The promotion was an upgrade of up to four categories on select sailings. Oceania's 2020 Memorial Day promotion also set a holiday sale booking record, that this one broke.

Oceania's luxe sister brand, Regent Seven Seas Cruises, said that its newest world cruise, departing Jan. 7, 2023, on the Seven Seas Mariner, shattered its booking record "within hours," doubling the bookings of its 2022 World Cruise in the same time period.

Set to be the line's longest world cruise since 2011, Regent also said it experienced "the longest waitlist for a world cruise in its history."

The sailing will visit six continents, 42 countries, 72 ports and feature 11 overnight stays.

Comments

From Our Partners

2018 Windstar Logo
Beyond Ordinary Care and What’s New with Windstar
Register Now
Wellness horizontal
Guide to Wellness
Read More
2020 United Webinar
United Airlines is opening up Florida in a big way this winter!
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI