Next week is National Tourism Week. It's the travel industry's big
chance to compete with National Library Week, Earth Week and
National Engineers Week.
If you missed any of those weeks and don't feel particularly bad
about it, then take a moment to consider that this is exactly how
many people will react to National Tourism Week, unless we do
something about it. In fact, that is what National Tourism Week is
all about -- encouraging people in the industry to refresh the
memories of everybody else that this is a $540 billion
A few years ago the Travel Industry Association of America hit
upon a slogan that may be better than anyone realized at the time:
Tourism Works for America.
Last year, international visitors to the U.S. gave us 12 billion
reasons to believe it, because that's how many dollars travel and
tourism contributed to the nation's trade surplus. It's the
country's largest service export.
So the next time you suppress a chuckle that National Poetry
Month just passed you by, or that you missed National Safety Pin
Safety Awareness Week or Poultry Feed Processing Week, remember our
own week, and spread the word. It ain't chicken feed.Alice Marriott
The death last week of Alice Marriott, co-founder of Marriott
Corp., should serve as a reminder that our industry giants didn't
start out as giants. The legend is true: Alice and her husband, the
late J. Willard Marriott, got their start with a nine-seat root
beer stand and a borrowed recipe for chili con carne. She died, at
the age of 92, as the family business was commemorating the opening
of its 2,000th hotel.
The travel and tourism industry has long been fertile ground for
family businesses. We hope that trend, and its inevitable success
stories, will continue.