The Cliffs of Moher, Ireland's most popular tourism attractions and one of its most fragile, is debuting a new early booking system designed to improve visitor flow by managing demand and capacity.
The Visitor Attraction Management System (VAMS), an integrated ticketing, booking and capacity management system, is being introduced in conjunction with Vivaticket to enhance the overall experience for the attraction's 1.6 million annual visitors.
The VAMS, which will enable individuals and group tours to book timed visits, is scheduled to go live this summer and coincides with the development of a sustainable long-term master plan for the Cliffs of Moher Visitor Experience.
The attraction is a discovery point on Failte Ireland's Wild Atlantic Way, a main site in the Burren and Cliffs of Moher Unesco Geopark, a special protected area for birds and wildlife and a wholly owned tourism asset of the Clare County Council.