Hoteliers across Hawaii enjoyed a relatively strong March despite a substantial decline from the Japan market, following that country’s devastating earthquake and tsunami March 11.
According to a survey by Hospitality Advisors and Smith Travel Research, the Aloha State saw occupancy climb 4.8% year over year, to a month-long average of 75.2%.
Average daily rates also improved in March, jumping 9.4% from the same month last year, to $190.15, while revenue per available room surged 16.9% statewide, to $142.99.
March capped a first quarter that saw Hawaii hotels generate $745.8 million in room revenue, the largest Q1 earnings since 2008 and an increase of 18.7% over Q1 2010.
“The 2011 first-quarter results clearly showed a much stronger recovery for Hawaii’s hotel industry, with room rates finally regaining some of the deep discounts lost during the past three years,” said Joseph Toy, president and CEO of Hospitality Advisors, in a statement.
ADR across Hawaii was $190.99 during the first three months of 2011, up 8.8% year over year, while statewide RevPAR was $147.06, jumping just under 19%.
First-quarter RevPAR across the islands was, in fact, best in the nation, narrowly edging out Miami, at $146.62, and New York City, at $138.35. Hawaii was second only to New York’s $197.29 first-quarter ADR figures.
About 1.2 million Japanese visitors traveled to Hawaii in 2010, according to Toy, accounting for 18% of the state’s total arrivals last year. In March, visitors from Japan sank 17.9% when compared with the same period in 2010.
Toy said strong gains from the U.S. West, East and Canada helped Hawaii hotels offset the Japanese decline.