Outrigger Enterprises Group has announced a name change to Outrigger Hospitality Group, and is gearing up for further investment in its Hawaii portfolio.
Under the group there are three distinct categories, including its directly owned and operated beachfront resorts in Hawaii, Fiji, Thailand, Maldives, Mauritius, and Guam, its "by Outrigger" branded locations, and third-party managed properties.
"The evolution to Outrigger Hospitality Group is a bold beginning for 2019 that bridges our company's 70-year legacy of hospitality with a brand strategy centered on delighting today's modern, conscious traveler," Jeff Wagoner, president and CEO, said in a statement. "Our objective under this new name is simple: to be the premier beach resort brand in the world."
Outrigger Hospitality Group has announced a $200 million modernization masterplan over the next two to three years for its collection of Waikiki properties. Updates include the revamp of the flagship Outrigger Reef Waikiki Beach Resort and the opening of the new Voyager 47 Club lounges. The Waikiki Beachcomber by Outrigger is the company's first lifestyle hotel, recently undergoing a $35 million renovation.
Outrigger also recently acquired the on-site resort rental program interests at Honua Kai Resort & Spa, a 38-acre Maui oceanfront condo resort.
The first Outrigger property in Waikiki opened in 1947, and the company, now owned by California-based KLS Resorts, holds 38 properties worldwide with roughly 6,500 rooms.