Butterfield & Robinson, the luxury adventure tour operator, has launched a collection of properties called Spectacular Stays, that enables travel professionals and travelers to find and book some of the company's favorite properties individually.
The idea, said Jonathan Lansdell, North American regional director for the company, is to showcase places "that have a sort of synergy with what we do."
Currently the collection consists of 17 adventure ranches, world-class resorts, luxury safari lodges and camps, and the plan is to add other options, like boats and castles, he said.
The collection is featured on B&R's website, and it offers a good resource for agents looking for new and unique properties, although Lansdell said agents probably would book the properties directly unless they are looking for help from B&R experts in putting together a multidestination itinerary.
The collection wasn't created as an alternative to the luxury marketing alliances the properties already belong to, Lansdell said. It's about showcasing properties B&R loves and offering new, single-destination products.
"For decades, the unimaginable, unattainable, and frankly hard-to-book luxury accommodations that highlight our trips have been the hallmark of our business," Butterfield CEO Norman Howe said in a press release announcing the collection. "With Spectacular Stays, we're not only showcasing our relationship with visionary owners, proprietors and hotel managers around the world, but we're giving guests access to the first-rate service and accommodations that set B&R apart."
One of the U.S. properties is the Ranch at Rock Creek in Philipsburg, Mont.
"B&R guests that stay at The Ranch at Rock Creek will receive a bespoke itinerary during their stay ensuring that each fun-filled day is tailored to their personal preferences and immerse them into the raw, authentic beauty of Big Sky Country, said Jessica Cook, its director of sales.