Mita Residential, a high-end villa company in Mexico's Punta Mita gated enclave on the Pacific coast, hopes to tap into the agent community as a new source of luxury clients and bookings.
The company offers 60 villas, ranging from three- to four-bedroom penthouse condominiums, four- to seven-bedroom stand-alone villas and estate homes up to 12 bedrooms in size.
"Mita Residential has not been exposed to the U.S. travel agent community and is launching a campaign this month in partnership with the Mexico Tourism Board to promote and expose its offerings," said Kristen Sauter-Moore, president of Destinations of Distinction, a New Jersey-based company that handles sales and marketing for Mita Residential as well as for several resorts in Barbados and St. Lucia and private yacht and air charters.
"I think that many agents are not that familiar with the Punta Mita concept," she said.
It can be confusing. Punta Mita, once a rustic fishing village in the state of Nayarit on the Pacific coast, has been developed in recent years as a luxury destination.
There are two areas: Punta Mita Resort and the town of Punta de Mita. Punta Mita refers to the resorts, homes and amenities inside the gates of the Punta Mita Resort luxury community. Punta de Mita refers to the adjacent town and seaside village.
The gated Punta Mita community is home to the Four Seasons and the St. Regis resorts as well as the properties that make up Mita Residential, Sauter-Moore said.
Recreational amenities within the gates include two Jack Nicklaus-designed golf courses that comprise the Punta Mita Golf Club, two beach clubs, a mountain bike trail, a Peter Burwash Tennis Club managed by the Four Seasons and a private pier.
Access is limited to residents and guests staying inside the community's gates at the resorts or in a Punta Mita rental home or in Mita Residential's properties.
"This is a very safe, exclusive area yet is only 45 minutes from the airport in Puerto Vallarta," Sauter-Moore said.
High-season rates (mid-December through April) at Mita Residential range from $800 a night in a penthouse condo to $30,000 for a 12-bedroom estate home, and a five-night stay is required.
Low-season rates range from $600 per to $15,000 a night, respectively, and a three-night minimum stay is required.
The minimum-stay requirement for the holiday season is seven nights.
All rates include private transfers from the airport and use of a golf cart. The services of a private chef can be arranged, and Mita Residential staff can prestock grocery items upon request.
"Mita Residential plans to offer a training program for agents to familiarize them with the different products. Commission is 14%," Sauter-Moore said.
The company expects much of the business to initially come from the West Coast, due to air access, but "we're hoping for clients from the Northeast, as well," she said.
Follow Gay Nagle Myers on Twitter @gnmtravelweekly.