Melia Hotels International’s luxury, all-inclusive brand, Paradisus Resorts, has unveiled a new online look and logo, timed to the launch of the brand’s latest campaign, “Where You Want to Be.”

Over the course of the year, consumers will begin to see the refreshed Paradisus brand across all social media platforms and marketing channels, along with on-property collateral and a new look for the website. Other elements surrounding the new look will be unveiled throughout the year and include new partnerships with other similar brands and organizations.

Paradisus already has properties in Cancun, Playa del Carmen and Punta Cana, but the company will continue its next phase of development by entering markets including Cabo San Lucas, Costa Rica, and other tropical regions. 

The unveiling of the Where You Want to Be Sunny campaign included a Be Sunny Mobile, a moving van-size truck painted purple and bearing the Paradisus branding. It debuted in New York from Feb. 12 to 14, inviting all to escape the cold and step into a beach setting, complete with sand, palm trees and all the tropical trimmings. Those who visited the pop-up beach were encouraged to share images on social media using the #BESUNNYMobile hashtag.

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