Applications are now being accepted for the annual GTM North America and GTM West events.
GTM North America will be held at The Diplomat Beach Resort in Fort Lauderdale/Hollywood, Fla., July 9 to 11. GTM West will take place at La Quinta Resort & Club in Palm Springs, Calif., Aug. 4 to 6.
These premier industry events provide pre-qualified travel advisors with the opportunity to meet new suppliers, build upon relationships with suppliers they already know and network with like-minded peers.
A limited number of top-performing advisors are invited to participate in each event annually, keeping the event intimate. Advisors must have a minimum of $1 million in annual sales or be the owner of a multimillion-dollar agency who actively books travel in order to qualify. All attendees must have the authority to make product and partner decisions and have a global book of business.
"GTM by Northstar events continue to attract the best in the business year over year. The accepted advisors are established travel professionals who are looking to continue to grow, innovate, and build new relationships to help take their businesses to the next level," said Alicia Evanko-Lewis, executive vice president, global events, Travel Group, Northstar Travel Group. "We're thrilled to welcome a new group of advisors into the GTM by Northstar family in 2026."
Both GTM North America and GTM West include two days of one-on-one, pre-scheduled meetings based on mutual interest between advisors and suppliers. Advisors have up to 50 one-on-one meetings, each of which lasts six minutes. Advisors also participate in 30-minute boardroom presentations, in which suppliers present to a small group of advisors in a collaborative and interactive environment. Selected advisors are fully hosted, receiving roundtrip air, a three-night hotel stay, meals and networking opportunities.
"GTM is like an update to my travel advisor toolbox," said Karen Shelton with Waxhaw, N.C.-based My Path Unwinding Travel. "It helps me take a fresh look at suppliers that fell to the back of the drawer, add an extra shine to those I work with routinely and add new options to offer to my clients and increase my efficiency. The standard of suppliers and travel advisors at GTM creates an immediate level of mutual trust and respect which elevates the productivity of the 1:1 meetings. I leave feeling energized, motivated and equipped to take my business to the next level."
GTM West is open to travel advisors from the western half of North America: Texas, Oklahoma, Kansas, Nebraska, South Dakota, North Dakota, New Mexico, Colorado, Wyoming, Montana, Arizona, Utah, Idaho, Nevada, California, Oregon, Washington, Alaska and Hawaii, and the Canadian provinces of British Columbia, Alberta and Saskatchewan.
GTM is a national event, accepting advisors from throughout the U.S. and Canada.
Advisors can learn more about qualifications and can complete an application at gtmbynorthstar.com/apply.
Supplier opportunities are selling out. All Boardrooms are sold out, but a limited number of appointment slots are available for each event. For supplier inquiries, please contact Emmy Smotrys at [email protected].