Travel research company Phocuswright is asking travel industry employees at every level -- suppliers and advisors alike -- to complete a survey to help assess the level of gender equity in the industry.
"Companies with greater diversity in leadership positions perform better in the marketplace," said Phocuswright managing director Pete Comeau. "Smart decision-making begins with an honest look at gender equity."
The results of the survey will be published in Phocuswright's Gender Equity in Travel Study 2021. The study will build upon the results of a similar survey fielded in 2019. One of the goals of the study is to measure the impact of the pandemic on gender equity.
Individual responses will be kept confidential and results will be presented in aggregate; those who take the survey can receive a copy of the findings when the study is complete.
Click to take the survey.
Phocuswright is a sister company to Travel Weekly within Northstar Travel Group.