Quebec tourism organization rebrands as Bonjour Quebec

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The destination marketing organization for Quebec has rebranded as Bonjour Quebec, a name that it says "invokes the Francophone culture and the warm hospitality that has established Quebec as a unique and world-class destination."

Formerly known as QuebecOriginal, the Bonjour Quebec branding is intended to be a "powerful and deliberate reminder that the Quebec vacation experience relies first and foremost on encounters with welcoming Quebecers," according to a statement from the organization.

Although Canada remains essentially closed to nonessential travel such as tourism, Bonjour Quebec said that "we look forward to when we will say bonjour again and you will be able to say bonjour to our towns and cities, bonjour to our national parks and bonjour to the waters of the St. Lawrence River."

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