This month SLS Las Vegas announced Club 52, a new casino rewards program named for the year the Sahara Hotel and Casino opened its doors in the same location.
The new program features four tiers -- Preferred, VIP, Elite and Legend -- with benefits like complimentary room upgrades, pre-sale concert tickets, event invites and private parking.
"With recommendations from our loyal casino guests, we've crafted a member-driven rewards program, tailored to players of all calibers," said John Janicky, vice president of operations and marketing, via a statement. "In addition to the gaming incentive, Club 52 members will enjoy dining, entertainment and VIP perks."
Club 52 members can put points to use for free play or food and drinks at resort restaurants like Cleo, Umami Burger and Bazaar Meat. Under the program, 250 points is equivalent to $1, and members have six months at each membership tier to accrue points and level up. Points expire if a player has been inactive for 13 months.