Treasure Island joins Radisson portfolio of hotels

Treasure Island—TI Hotel & Casino is the first Las Vegas Strip property to join the Radisson portfolio.
Treasure Island—TI Hotel & Casino is the first Las Vegas Strip property to join the Radisson portfolio.

In the midst of renovating all 2,884 rooms and suites, Treasure Island—TI Hotel & Casino will become the first Las Vegas Strip property to join the Radisson portfolio of hotels this month.

Guests will be able to book a stay at TI at on or about Dec. 10, and Radisson Rewards members will be able to earn and redeem points by the first quarter of 2020.

TI, which will retain its current branding and exterior signage, has been a mid-Las Vegas Strip presence and the home of Cirque du Soleil's "Mystere" since 1993. Its last room renovation was completed in 2008.

"We're changing out most of the furniture, wallpaper, carpeting and some of the lighting in the bathrooms," said Don Voss, TI's vice president of hotel sales and marketing. The rooms feature contemporary tan, brown and beige colors, with more modern seating and more USB charging ports, he said.

"It's a refreshed product in terms of updating the color themes to more modern earth tones, the current trend in the industry," Voss said. "If a guest came to us five years ago, we would have gotten a high satisfaction score on room product. Today, they would notice the differences, but it's not a like a completely different product where we have completely different layouts or anything like that."

Guests who value time to detoxify, invigorate and soothe their bodies during their vacation will appreciate the 90 new deluxe spa rooms on the third floor. The rooms have extra spa-related products and complimentary access to the resort's Oleksandra Spa & Salon, conveniently located on the same level.

Voss said he expects the room project to be finished by August.

Other recent changes at property include the Corner Market Buffet, which offers new-American and international dishes along with classic Las Vegas buffet fare. "We decided to reduce the size of the buffet but upscale it in terms of offering more individually served portions as opposed to the traditional buffet way of taking items from a bin," Voss said.

One thing that didn't change was the more traditional restaurant-style seating. "You don't feel like you're in a buffet," Voss said. "The buffet is out of sight from the dining tables, so that creates a real nice atmosphere."

The Golden Circle Sports Bar has become a magnet for sports fans attracted to its 24-foot-by-5-foot LED wall for games; 20 craft beers on tap; and betting kiosks. The publike venue features memorabilia from TI owner Phil Ruffin's personal collection, including artwork and photos of boxer Joe Louis as well as boxing gloves signed by Muhammad Ali and Jake LaMotta.

"We offer an atmosphere that is both higher quality but relaxed for just about anyone who comes on property to be comfortable," Voss said. "We're in the high-rent district on the Las Vegas Strip. What's distinctive about TI from the hotels that surround us is the convenience and ease of getting to and throughout the property. We make it easy to navigate."

Ruffin bought Treasure Island from MGM-Mirage in 2009 and this year bought Circus Circus. Since the hotel-casino is not part of a large corporation and doesn't expect many operational changes as part of the Radisson network, Voss said it can be nimbler in trying new things.

One example is the sports betting kiosks at the Golden Circle Sports Bar. "That's something that before would have to be (an all-property) corporate initiative that might take a while to roll out. But we were able to institute that right away after the decision was made within a few months."

TI does all it can to be a good neighbor to handle other resorts' overflow and to be accommodating to the travel advisor community, he said. "We're able to be flexible in terms of what we can and cannot offer commissions on," Voss said. "We try to do certain programs for travel agents in particular to give them advantages at this hotel."

Voss, who has worked at TI for 21 years, grew up in a travel agency family. "My parents owned an agency, and I actually worked for them for four years as group director," Voss said. "I have an affinity and empathy for with what all the agents go through all the time. I always encourage them, when they have important customers celebrating special events, to contact us directly and we'll accommodate whatever requests that they might have the best we can."


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