Celebrity Cruises will be the title sponsor of the ASTA River Cruise Expo for the next two years. Celebrity River Cruises will debut in Europe in 2027.
In 2026 and 2027, Celebrity will be prominently featured throughout the ASTA River Cruise Expo.
At next year's event, taking place March 11 to 15 in Amsterdam, Celebrity will be featured at the welcome reception as well as with a presentation during the general session and a fireside chat between Celebrity executives and ASTA CEO Zane Kerby.
Celebrity River Cruises ships will have a Cafe al Bacio coffee shop onboard. Photo Credit: Celebrity River Cruises
"Our partnership with ASTA creates unique educational and sales opportunities for the travel advisor community to engage with the new product, best positioning agents to sell into the product," said Katina Athanasiou, Celebrity's senior vice president of sales and service for the Americas.
Earlier this year, Celebrity released details of its first river ships. They will incorporate familiar features on the ocean ships, like the Martini Bar, Sunset Bar and Cafe al Bacio. It will have a cantilevered dining pod called the Magic Edge, a smaller version of the Magic Carpet cantilevered platform on Celebrity's Edge-class ocean ships.
ASTA's 2026 River Cruise Expo is sold out.