Rio de Janeiro has joined the USTOA.
The Rio Convention & Visitors Bureau (CVB) joined the USTOA in August as an Associate Member to promote and incentivize travel to the South American destination in the U.S. The U.S. is one of the largest tourist markets for Rio de Janeiro, as well as for Brazil.
"As the travel industry rebound continues to gain momentum, it is important for travelers to know that major tourist destinations are once again doing everything they can to reestablish and strengthen relationships," said Terry Dale, CEO of the USTOA. "Rio de Janeiro is an amazing destination. We are thrilled to welcome them back to the USTOA family."
Joao H. Rodrigues, U.S. representative for the Rio CVB, said the partnership with the USTOA will strengthen the organization's tourism work as the destination continues to recover from the pandemic.
Rio's partnership with the USTOA is valid for one year. All USTOA active members participate in the organization's $1 Million Travelers Assistance Program, which requires that a $1 million bond be set aside to protect consumers in the event the company experiences bankruptcy, insolvency or cessation of business.
Active tour operator members can display the USTOA logo on their printed materials and/or websites, indicating their participation in the $1 Million Travelers Assistance Program.