Routehappy by ATPCO, a product-differentiation platform for
airlines, has begun tracking a new flight amenity: beverages.
Routehappy will track the type and availability of beverages
on offer for a particular flight, as well as whether the beverages are free or
offered at a cost. Routehappy has also enhanced its food amenity to include not
just fresh food but also the snack and light-meal offerings for select
Last week, Qantas became the first airline to integrate the
Routehappy beverages amenity into its website.
Along with beverages and food, Routehappy also tracks the
aircraft type employed on a flight, the aircraft interior configuration, the
flight's seat dimensions and features, its WiFi capabilities, its entertainment
offerings and the availability of power ports on the aircraft.
Routehappy said that along with Qantas, it has updated its
food and beverage data for Air Canada, United, Austrian, Delta, Lufthansa,
Swiss, Virgin Atlantic, Virgin Australia and American, though it is up to the
carriers when they'll deploy that content in direct sales channels.
Routehappy said it expects indirect distribution channels,
such as OTAs and metasearch sites, to begin integrating its beverage data into
flight displays soon, though none have done so thus far.
However, the Australian OTA Webjet has integrated the
expanded food amenity, Routehappy said.