Enterprise said it will launch a vehicle subscription service sometime in the next month.

For a monthly fee, customers of the service will be able to swap out vehicles up to four times per month, selecting from six different vehicle classes: full-size and premium sedans, small and mid-sized SUVs, and small and medium trucks. 

"The name of the game in ground transportation today is more access, more flexibility and more convenience -- whether it's for an hour, a day, a week or longer," said Randal Narike, executive vice president of operations for Enterprise Holdings. 

Narike said that Enterprise will launch the service in three states initially in order to vet the program and specify it to consumer needs. Enterprise has not revealed the name of the program yet, or what states it's launching in, or what the service will cost. 

The company did say that users will be able to select from six different vehicle classes: full-size and premium sedans, small and mid-sized SUVs, and small and medium trucks, from more than 20 makes and models.  Enterprise says that in the U.S., it has locations within 15 miles of 90% of the population, making it convenient for much of the population to find and swap out vehicles.

Narike said the program will give customers the flexibility and convenience of a personal vehicle, "without the long-term financial burden or commitment typically associated with traditional leases or purchases."

Also included for user will be physical damage and liability coverage, maintenance, registration, roadside assistance and Sirius radio, when available.

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