Enterprise said it will launch a vehicle subscription service sometime in the next
For a monthly fee, customers of the service will be able to
swap out vehicles up to four times per month, selecting from six different
vehicle classes: full-size and premium sedans, small and mid-sized SUVs, and
small and medium trucks.
"The name of the game in ground transportation today is
more access, more flexibility and more convenience -- whether it's for an hour,
a day, a week or longer," said Randal Narike, executive vice president of
operations for Enterprise Holdings.
Narike said that Enterprise will launch the service in three
states initially in order to vet the program and specify it to consumer needs.
Enterprise has not revealed the name of the program yet, or what states it's
launching in, or what the service will cost.
The company did say that users will be able to select from
six different vehicle classes: full-size and premium sedans, small and mid-sized
SUVs, and small and medium trucks, from more than 20 makes and models. Enterprise says that in the U.S., it has
locations within 15 miles of 90% of the population, making it convenient for
much of the population to find and swap out vehicles.
Narike said the program will give customers the flexibility
and convenience of a personal vehicle, "without the long-term financial
burden or commitment typically associated with traditional leases or purchases."
Also included for user will be physical damage and liability
coverage, maintenance, registration, roadside assistance and Sirius radio, when