Mississippi Gov. Phil Bryant has signed a bill into law that protects religious organizations which refuse to officiate LGBT weddings and business owners who refuse to sell wedding-related products and services to LGBT customers.

The bill has drawn criticism from LGBT groups and Starwood Hotels & Resorts, which published an open letter to the Mississippi governor criticizing the bill.

Starwood General Counsel Kenneth Siegel wrote that the bill "effectively legalizes discrimination based on sexual orientation and gender identity, is antithetical to Starwood’s core values of diversity and inclusiveness, and will have significant adverse effects on Starwood’s business in the state of Mississippi.” 

“We expect to open several hotels in Mississippi in the near future, and believe this legislation will have a profound negative financial impact on our business in Mississippi as tourists, event planners and even corporations will react hostilely to this discriminatory legislation and will choose to take their business to locations outside of the state of Mississippi.”

Bryant on his Twitter feed wrote Tuesday that he signed the bill “to protect sincerely held religious beliefs and moral convictions of individuals, organizations and private associations from discriminatory action by state government or its political subdivisions."

Mississippi is among a number of states that have proposed religious-freedom bills.

In March, Georgia Gov. Nathan Deal vetoed his state's religious-freedom bill, which said that the state government "shall not take any adverse action against a person or faith-based organization wholly or partially on the basis that such person or faith-based organization believes, speaks, or acts in accordance with a sincerely held religious belief regarding lawful marriage between two people, including the belief that marriage should only be between a man and a woman or that sexual relations are properly reserved to such a union."

The Georgia Hotel & Lodging Association, Hilton Worldwide, Marriott International and Starwood Hotels & Resorts were among those that opposed that bill and pressured Gov. Deal to reject it. 

Meanwhile, North Carolina in late March passed a law that requires people to use public bathrooms based on their sex and not their "gender identity." That law also drew criticism from LGBT groups and spurred New York Gov. Andrew Cuomo to ban all publicly funded “nonessential” travel to North Carolina.

North Carolina Gov. Pat McCrory responded by accusing Cuomo of “demagoguery.”

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