U.S. Travel brings its message to the ballpark

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U.S. Travel's billboard at Nationals Park says, "The competition for global travelers is a game worth winning."
U.S. Travel's billboard at Nationals Park says, "The competition for global travelers is a game worth winning."

The U.S. Travel Association is promoting the economic benefits of travel with a billboard at Nationals Park in Washington, D.C., where many an elected official attends Major League Baseball games. 

"We have a potent message -- that travel is a key economic driver, jobs creator, and positive contributor to the U.S. trade balance -- and we want leaders to be thinking about it even when they're not at the office," said Tori Barnes, U.S. Travel's executive vice president for public affairs.

The four-story billboard, located above the outfield, highlights the importance of international inbound travel to the U.S. The billboard made its debt on Opening Day on March 28 and will remain in the ballpark for the entire season. 

U.S. Travel also aims to influence President Donald Trump with pro-travel billboard advertising on Southern Boulevard in Palm Beach County, the main road from Palm Beach International Airport to Palm Beach Island, where Trump's Mar-a-Lago resort is located. U.S. Travel plans to display the ad starting June 3 and into the presidential election year.

U.S. Travel had previously targeted the area around Mar-a-Lago during the president's visits, including a digital billboard during the Honda Classic in Palm Beach County at the end of February and a week-long "geofence" social media campaign earlier this month. 

U.S. Travel said it is examining future ad opportunities at key sites associated with the 2020 election cycle, including pivotal primary states, convention areas and debate sites. 

The association employed a similar ad tactic during the 2016 election season.

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