AIC Hotel Group has unveiled AVA, calling the brand an "elevated" all-inclusive concept for guests of all ages.
The brand will debut this summer with the opening of the AVA Resort Cancun, which will be located approximately 10 miles from Cancun International Airport.
All accommodations at the 1,743-room AVA Resort Cancun will offer ocean views.
Guests will have access to 17 food and beverage venues, including a teppanyaki grill, a Mexican street food-style cantina and a French restaurant as well as bar and lounge concepts like a speakeasy and a tech-inspired NFT Bar, which will have NFT artwork on display.
Additional highlights: 22,000 square feet of wellness facilities (spa, fitness area and pickleball courts), kids and teen clubs, and a 2.8-acre manmade lagoon, where guests will be welcome to swim, sail, paddleboard or kayak.
The AVA Resort Cancun joins AIC Hotel Group's existing sales and marketing portfolio, which includes Mexico and Caribbean resorts Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Los Cabos, Nobu Hotel Los Cabos and Unico 2087 Riviera Maya.