The Breezes Trelawny Resort & Spa near Falmouth on Jamaica's northwestern coast, which is closing on May 31, is one of two Breezes properties that will drop out of the SuperClubs portfolio this year.
The 349-room Trelawny, owned and managed by SuperClubs since 2002, is being sold and will be reflagged and reopened under another name.
Separately, Breezes' management contract with its resort in Curacao will expire on June 30. The property will then operate as the all-inclusive Princess Beach Resort and Casino, Curacao with no further affiliation with Breezes.
Guests affected by both closings are being contacted to make other arrangements.
"Travel agents have been understanding," said Zein Issa Nakash, SuperClubs' vice president of marketing and environmental affairs. "We are working with them to minimize any inconvenience, and they are happy to have other Breezes resorts where they can send their guests."
Despite the sale of Trelawny and the expiration of the management contract at the Curacao resort, "business is dynamic," according to Nakash.
"We are regularly approached by groups that not only want to sell us properties but also may wish to buy some of ours," she said.
Even as the company is selling Breezes Trelawny, it is purchasing the remaining 50% share of Breezes Grand Resort & Spa in Negril, Jamaica, to gain 100% ownership of that property, Nakash said.
Also in the works is an expansion program at Breezes Bahamas in Nassau, according to Nakash.
Current SuperClubs properties also include Breezes resorts in Buzios, Brazil; Runaway Bay, Jamaica; and three in Cuba. Hedonism II is located in Negril, and two Rooms on the Beach properties are in Negril and Ocho Rios, Jamaica.
Of the 10 properties that will remain in SuperClubs' portfolio after the departure of the Trelawny and Curacao resorts, "half are owned and half are leased or managed," Nakash said.
Negril Beach Village, now Hedonism II, opened in 1976 as the first SuperClubs property.
"In the 36 years since Hedonism II first opened, we have added and given up a number of resorts," Nakash said. "It's the nature of the business."
Some brands have disappeared over the years, including Grand Lido, which morphed into Breezes, as did the Starfish brand.
Hedonism III closed in May 2010 and was rebranded and reopened five months later as SuperFun Beach Resort & Spa, which targeted wallet-conscious adult travelers seeking a different vibe from the nude pool and toga parties of Hedonism. SuperFun closed in June.
SuperClubs did not renew its lease on what was Breezes Montego Bay when the lease expired in October 2009; Breezes Rio Bueno on Jamaica's north coast closed in April 2011 when a two-year effort to arrive at a satisfactory lease arrangement with the owners did not materialize.
The former Breezes Panama became a Sheraton resort in November 2011.
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