Choice Hotels International is the first hotelier to agree to have its rooms booked via a new mobile-booking feature run by travel-review leader TripAdvisor.
TripAdvisor’s Instant Booking feature lets guests book rooms at Choice Hotels properties such as Comfort Inn and Quality without leaving the TripAdvisor site. Upon booking, Choice Hotels will send guests confirmation information.
The feature will debut in the U.S. later this year.
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