Desires Hotels has agreed to manage the Hotel Ludlow, a boutique property on Manhattan's Lower East Side.
The hotel is scheduled to open in the first quarter of 2009.
Each of the Ludlow's 167 rooms and suites will feature "modern and minimalist decor, environmentally conscious finishes and a contemporary yet exceptionally intimate ambience," Desires said.
The hotel will be Desires' fourth in New York City. Desires also manages The Wolf in the Madison Square Park neighborhood, and the Hotel Mela and Cassa Hotel and Residences in midtown Manhattan.