Virgin Hotels' first property opens its doors in Chicago

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Virgin Hotels' first property opens its doors in Chicago

The first property under Richard Branson’s Virgin Hotels brand opened Thursday in Chicago.

The hotel is touting a mobile app named Lucy, which guests can use to make reservations, check in, adjust room temperature and control in-room audio-video systems.

The property was redeveloped out of Chicago’s Old Dearborn building and includes touches such as the property’s original 1920s Cigar Bar repurposed as the hotel’s front desk. The hotel includes a restaurant helmed by Chicago chef Rick Gresh and will add four more restaurants and bars by April.

A guestroom at the Virgin Hotel Chicago.
A guestroom at the Virgin Hotel Chicago.

Virgin Hotels last fall detailed many of the hotel’s amenities, including in-room chambers divided by sliding doors, free WiFi with no bandwidth restrictions and adjustable beds.

Branson announced the Virgin Hotels brand in 2010, and the Chicago property was acquired a year later. The brand is planning its second property in Nashville in 2016 and a New York hotel in 2017.

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