'Game of Thrones' impacts hotel searches

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Diocletian's Palace
Diocletian's Palace in Split, Croatia. Photo Credit: Don Mammoser/Shutterstock

With the season 7 premier of the hit television show "Game of Thrones" here, Hotels.com has found a large uptick in searches to filming locations featured on the show.

Iceland, host of the show's "Beyond the Wall," has seen a 285% surge in searches since 2014. Iceland searches are up 30% versus 2016.

"Game of Thrones" premiered in 2011 and has been steadily gaining in popularity since then, but an episode in 2014 became the first to overcome the finale of "The Sopranos" as the most-watched HBO episode. Hotels.com says that this is the year "when the show mania truly began to take the world by storm."

There also has been a surge in searches for destinations in Croatia. The city of Split has seen a 120% increase in searches. Split is home to Diocletian's Palace, or the site of Daenerys Targaryen's throne room. Croatia's Sibenik, site of the city Braavos, has seen a 60% increase in hotel searches.

Searches of Seville in Spain are up 145%, Hotels.com said; scenes set in Dorne were filmed there.

Belfast searches are up 120%. Belfast has been featured in multiple seasons of Game of Thrones, and it "is rumored to become the jewel in the latest season's crown," Hotels.com said.

The seventh season of the HBO show premiers July 16.

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