InterContinental Hotels Group
(IHG) will invest $200 million in a design and marketing program for its Crowne
Plaza brand in the Americas region.
IHG’s three-year program will be
geared to increase business travel to Crowne Plaza, which has more than 400
properties worldwide. In addition to increasing its marketing and sales
efforts, the program will be about “creating a guest experience with modern swagger,
innovative technology, responsive service and flexible spaces that put the
modern business traveler in control,” IHG said in a statement.
IHG will debut Crowne Plaza’s new
marketing plan early next year.