IHG to give Crowne Plaza a design and marketing boost


InterContinental Hotels Group (IHG) will invest $200 million in a design and marketing program for its Crowne Plaza brand in the Americas region.

IHG’s three-year program will be geared to increase business travel to Crowne Plaza, which has more than 400 properties worldwide. In addition to increasing its marketing and sales efforts, the program will be about “creating a guest experience with modern swagger, innovative technology, responsive service and flexible spaces that put the modern business traveler in control,” IHG said in a statement. 

IHG will debut Crowne Plaza’s new marketing plan early next year.


From Our Partners

2018 Funjet Logo Webinar
The secret to group vacations with Funjet Vacations
Watch Now
Riviera Nayarit Luxury
Luxury in Riviera Nayarit
Read More
2020 Scenic Emerald Webinar
Reward yourself with Scenic & Emerald Cruises
Register Now

JDS Travel News JDS Viewpoints JDS Africa/MI