Playa Hotels & Resorts has promoted Kevin Froemming to the expanded role of executive vice president and chief commercial officer. 

Froemming was previously Playa's executive vice president and chief marketing officer. 

In his new position, Froemming will oversee Playa's commercial strategy and initiatives, sales and marketing, e-commerce and brand performance.

Before joining Playa, Froemming served as the president of Unique Vacations, the sales and marketing arm of Sandals Resorts International.

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