Red Roof Inn this year will introduce a hotel descriptor, Red Roof Plus, indicating additional amenities.
Red Roof Plus hotels will have added modern furniture, flat-screen TVs and upgraded bedding. The hotels will also offer “premium” rooms with amenities such as snack boxes, in-room coffee and tea, an ironing board, a mini-fridge and a microwave.
The economy chain, which has about 360 U.S. properties, said it will introduce 31 Red Roof Plus hotels during the early part of this year.
The hotel descriptor is similar to a strategy initiated by Best Western International. Since 2010, that company has brought its Best Western Plus and Best Western Premier delineations to North America.
Best Western Plus properties include amenities such as mini-fridges, in-room coffee and tea and fitness center. In addition to those touches, Best Western Premier hotels have upgraded linens and flat-screen TVs.
Of Best Western’s more than 4,000 properties, about 1,100 are Plus and about 150 are Premier.
Founded in 1972, Red Roof Inn was acquired from Accor in 2007 for $1.3 billion by a group lead by Citigroup. The company, which as recently as 2009 defaulted on its mortgage loan, last year completed a $150 million renovation program.
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