San Francisco boutique property to reopen as Hotel Zeppelin

Hotel Zeppelin's lobby.
Hotel Zeppelin's lobby.

Viceroy Hotel Group will reopen the Prescott Hotel in San Francisco in March as Hotel Zeppelin. The Union Square-area property, a former Kimpton hotel, closed for renovations last November.

The 196-room hotel is being redesigned with what the hotel calls a “mischievous approach.” Dawson Design Associates has "constructed a seductive experience inspired by the San Francisco artists, writers, poets, and musicians who broke the rules and changed the world. While the hotel is socially vivid, luxury guestrooms and suites offer a contemporary respite," the hotel said.

Kimpton was acquired last year by InterContinental Hotels Group and subsequently lost management contracts to seven of its nine San Francisco properties, including the Prescott, because the hotels’ labor would’ve unionized under IHG management, boosting labor costs. Pebblebrook Hotel Trust acquired the Prescott last year.

Kimpton opened the Prescott, along with its Postrio restaurant helmed by Wolfgang Puck, in 1989. Postrio closed in 2009.

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