Viceroy Hotel Group will reopen the Prescott Hotel in
San Francisco in March as Hotel Zeppelin. The Union Square-area property, a
former Kimpton hotel, closed for renovations last November.
The 196-room hotel is being redesigned with what the
hotel calls a “mischievous approach.” Dawson Design Associates has "constructed a seductive experience
inspired by the San Francisco artists, writers, poets, and musicians who broke the rules
and changed the world. While the hotel is socially vivid, luxury guestrooms and
suites offer a contemporary respite," the hotel said.
Kimpton was acquired last year by InterContinental
Hotels Group and subsequently lost management contracts to seven of its nine
San Francisco properties, including the Prescott, because the hotels’ labor
would’ve unionized under IHG management, boosting labor costs. Pebblebrook
Hotel Trust acquired the Prescott last year.
Kimpton opened the Prescott, along with its Postrio
restaurant helmed by Wolfgang Puck, in 1989. Postrio closed in 2009.